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17 min read

9 Best Practices for Paywall A/B-Tests: Find the Most Performing Option

The mobile app market is very competitive these days. This is certainly good news for consumers. The high level of competition in all niches and categories means that more quality apps are being placed in the app stores.
12 min read

What is A/B Testing? How to run and analyze an A/B test

The mobile app market continues its rapid development, accompanied by growing competition among applications. In such an environment, it is necessary not only to attract traffic to your app but also to monetize it.
12 min read

White paper: 5 Growth Cases for Subscription Apps

This article examines five distinct growth cases that subscription apps can leverage to remain competitive in the mobile market.

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4 min read

What's new: Cohort Proceeds, Segmentation by Custom User Properties, and SDK Updates

Welcome to our latest product update blog post! We are thrilled to share with you some of the exciting new features and improvements we have made to our product.
20 min read

Best-performing paywalls examples for subscription apps

Paywall is a key element influencing the purchase and the user's decision to use the app. Whether a new user becomes a loyal user depends on the effectiveness of the paywall.
5 min read

How to get more out of your subscription app User Acquisition in 2023

The world of subscription apps is constantly changing and evolving, and it is essential for app marketers to keep up with the latest trends in order to stay ahead of the competition.
4 min read

SKError: Subscription Purchase Errors explained simply

When developing an iOS app that includes In-App Purchases, it's important to be familiar with the various error codes that can be returned by the StoreKit framework.
7 min read

Google Privacy Sandbox: A New Reality for App Measurement

Google's new Privacy Sandbox on Android is set to revolutionize the app measurement and marketing landscape.